It is not a surprise that Betty White, Sandra Bullock and Will Smith are the “most appealing” celebrities in the U.S. But if you’re an advertiser looking for a star to front your next campaign, having this quantified — White, Bullock and Smith get survey scores of 55, 52 and 49, respectively, when the average celeb can only muster 19 on a scale of 1-100 — is pure gold (See all charts below).