Steely Dan
Former Member
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http://moneyland.time.com/2012/10/1...keting-efforts-aimed-just-at-women/?hpt=hp_t3
Hey Ladies, Want Some Jerky? Unusual Marketing Efforts Aimed Just at Women
By Brad Tuttle | @bradrtuttle | October 10, 2012
Gender-based marketing sometimes focuses on men: A “manly” diet soda hit the market not long ago, for instance, and Weight Watchers has made concerted efforts to appeal to guys and let them know that the company’s product is for them, too. More often, though, it seems like women are the target market, and the results can sometimes raise eyebrows.
Some recent examples of “just for her” products, marketing, and advertising:...
Read more: http://moneyland.time.com/2012/10/1...ng-efforts-aimed-just-at-women/#ixzz2904H4luD
This article really doesn't go into it, but I'm intrigued by the gender bias in advertising. Auto related stuff and yard care stuff is just about always aimed at men. Household products and food preparation and products to women. It's a societal acceptance of sexism. JMO
Hey Ladies, Want Some Jerky? Unusual Marketing Efforts Aimed Just at Women
By Brad Tuttle | @bradrtuttle | October 10, 2012
Gender-based marketing sometimes focuses on men: A “manly” diet soda hit the market not long ago, for instance, and Weight Watchers has made concerted efforts to appeal to guys and let them know that the company’s product is for them, too. More often, though, it seems like women are the target market, and the results can sometimes raise eyebrows.
Some recent examples of “just for her” products, marketing, and advertising:...
Read more: http://moneyland.time.com/2012/10/1...ng-efforts-aimed-just-at-women/#ixzz2904H4luD
This article really doesn't go into it, but I'm intrigued by the gender bias in advertising. Auto related stuff and yard care stuff is just about always aimed at men. Household products and food preparation and products to women. It's a societal acceptance of sexism. JMO