F.T.C. Broadens Rules for Online Privacy of Children

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http://www.nytimes.com/2012/12/20/technology/ftc-broadens-rules-for-online-privacy-of-children.html

In a move intended to give parents greater control over data collected about their children online, federal regulators on Wednesday broadened longstanding privacy safeguards covering children’s apps and Web sites.

Members of the Federal Trade Commission said they had updated the provisions to keep pace with the growing use of mobile phones and tablets among children. The regulations also reflect innovations like voice recognition technology, global positioning systems and behavior-based online advertising — that is, ads tailored to an Internet user’s habits. ............

Jon D. Leibowitz, the chairman of the F.T.C., described the rule revision as a major advance for children’s privacy.

“Congress enacted Coppa in the desktop era and we live in an era of smartphones and mobile marketing,” Mr. Leibowitz said. “This is a landmark update of a seminal piece of legislation.” .............

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