Face-Recognition App Lets You Identify Kids That Might be Missing

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hollye

hollye

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Face-Recognition App Lets You Identify Kids That Might be Missing
Matches Photos to Listings on a Missing Kids Site to Unite Families in China

Finally, a more moving use for augmented reality. JWT China teamed up with missing children listings site Baby Back Home to help turn China’s 1.4 billion citizens into search volunteers. The problem: in China, 20,000 children go missing each year, kidnapped and sold into child prostitution, slave labor or turned out on the street as beggars.
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The app then used face recognition tech to compare it to the listings on the Baby Back Home site to identify a match. According to the agency, two families were united in a week after launch. The app has been downloaded 20,000 times.
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http://adage.com/article/creativity...nition-app-lets-identify-kids-missing/241813/
 
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