hollye
Well-Known Member
- Joined
- Jun 16, 2010
- Messages
- 5,300
- Reaction score
- 3,329
Face-Recognition App Lets You Identify Kids That Might be Missing
Matches Photos to Listings on a Missing Kids Site to Unite Families in China
http://adage.com/article/creativity...nition-app-lets-identify-kids-missing/241813/
Matches Photos to Listings on a Missing Kids Site to Unite Families in China
Finally, a more moving use for augmented reality. JWT China teamed up with missing children listings site Baby Back Home to help turn Chinas 1.4 billion citizens into search volunteers. The problem: in China, 20,000 children go missing each year, kidnapped and sold into child prostitution, slave labor or turned out on the street as beggars.
The app then used face recognition tech to compare it to the listings on the Baby Back Home site to identify a match. According to the agency, two families were united in a week after launch. The app has been downloaded 20,000 times.
http://adage.com/article/creativity...nition-app-lets-identify-kids-missing/241813/