Michael Jordan awarded $8.9mill from supermarket that used his image in ad

zwiebel

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I won't be posting a photo :) but sports icon Michael Jordan has just been awarded $8.9 million damages against the supermarket chain Dominicks, which used an image of him in an ad it placed in a special 2009 edition of Sports Illustrated magazine, issued to mark his entry into the Hall of Fame.

Dominicks, which is now closed but is owned by Safeway, had offered $126,900. Jordan apparently beamed at his lawyer when the verdict was announced.

http://www.chicagotribune.com/busin...e-0822-biz-20150821-story.html?flkjasdlkfjasd
 
Jordan says it's not about the money as he intends to give that to charity. He just doesn't want his image used without his permission, to advertize things.

During the trial, Jordan's legal team, for the first time ever, disclosed some of his endorsement income, including $480 million that was given to him by Nike from 2000 through 2012. Jordan also revealed that he turned down an $80 million offer to endorse headphones.

http://espn.go.com/nba/story/_/id/13486052/supermarket-chain-pay-michael-jordan-89-million-use-name
 

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