CIUDAD JUAREZ, Mexico -- More than 14,000 people in this infamously violent city on the U.S.-Mexico border embraced and held on tight Sunday for a 15-minute "Giant Hug," that attempted to set a new Guinness World Record.

Mayor Hector Murguia led the gathering, which took place in the shadow of a Mexican flag close to a bridge leading over the border and into neighboring El Paso, Texas. The embrace began with the cry "Mexico, Mexico, Mexico" around midday.