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  1. #1
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    McHottie

    Ronald McDonald, the garish clown recognised worldwide as the icon of the fast food restaurant chain, has been taken off the menu in Japan.

    In new advertising, he has been replaced by a woman sporting a bikini and high heels, The Times reported.


    The rebranding exercise is part of a global effort by McDonald's to promote healthy living and to emphasise other products rather than burgers and chips.

    In recent times, the 42 year-old veteran of thousands of promotional and advertising campaigns has lost weight.

    He has been slimmed down in an effort to better represent McDonald's menu, which now features a wider choice of fruit and vegetables.

    The Japanese campaign is the latest attempt by the US firm to improve its image, which has been hurt by concerns about growing obesity levels.

    It is designed to appeal to mothers and young adults.

    While the new character continues to wear red and yellow - in sympathy with McDonald's 'Golden Arches' heritage - the old-fashioned baggy trousers and huge shoes have disappeared.

    Recent efforts to modernise McDonald's advertising have seen Ronald McDonald don a tracksuit, juggle vegetables and take part in various sports including synchronised swimming.

    http://news.bbc.co.uk/2/hi/business/4282936.stm

  2. #2
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    Quote Originally Posted by Casshew
    ............

    In new advertising, he has been replaced by a woman sporting a bikini and high heels, The Times reported.
    ................

    Goodbye Ronald, hello McSlut.

  3. #3
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    Quote Originally Posted by Mabel
    Goodbye Ronald, hello McSlut.
    Lol. I don't buy a pic of a woman in a bikini and high heels reprsenting good health. Seems more like soft porn to me.
    Too bad there wasn't a pic. I'd like to see what a Ronald McDonald swimsuit looks like. In the US it would on discourage people from eating the food.
    What lady can consume a big mac while thinking how she won't look like the woman on the menu once she eats it.

  4. #4
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    Quote Originally Posted by Becba
    Too bad there wasn't a pic.
    The new McHottie








  5. #5
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    Quote Originally Posted by Casshew
    The new McHottie







    Those pics are creepy.
    Amy

  6. #6
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    It's pretty interesting, but the Japanese prefer American-looking women primarily for their ads. Some older girls my daughter knows have been to Japan...I have heard they prefer blondes and redheads over brunettes, too.

  7. #7
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    Just about as creepy as Ronald!

  8. #8
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    Well... I'm at a loss for words.

  9. #9
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    Quote Originally Posted by MrsMush99
    Well... I'm at a loss for words.
    Me too... Personally I don't think it will work...


    This post is my opinion only, and is subject to making me look totally confused

  10. #10
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    Quote Originally Posted by MrsMush99
    Well... I'm at a loss for words.
    ((((((((((((((( MrsMush!!!!!!!!!!! )))))))))))))))))))

    One of my favorite posters is back

    Glad to see you!


  11. #11
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    Quote Originally Posted by Casshew
    ((((((((((((((( MrsMush!!!!!!!!!!! )))))))))))))))))))

    One of my favorite posters is back

    Glad to see you!
    Thank you sweetie!
    Good to see you too.

  12. #12
    Quote Originally Posted by Ike
    Those pics are creepy.
    I agree. They are McCreepy.

  13. #13
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    Quote Originally Posted by Casshew
    The new McHottie







    Strawberry Shortcake! Cass, Where did you find her?

  14. #14
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    Quote Originally Posted by Sniffy38
    Strawberry Shortcake! Cass, Where did you find her?
    OMG Sniffers! you are brilliant!


    From Scott Peterson's juror to clown

  15. #15
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    Quote Originally Posted by Casshew
    [b]It is designed to appeal to mothers and young adults. http://news.bbc.co.uk/2/hi/business/4282936.stm
    I fail to see how a woman in a bikini would appeal to mothers. Those pictures remind me of the drug/sex scene and are a big turnoff. Ugh.

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