Move over, Eros. Developers announced plans Friday to open a multimillion dollar sexual "theme park" near London's Piccadilly Circus, home to the much-photographed statue of the Greek god of love.

Backers say the London Academy of Sex and Relationships, due to open next spring, will not be a sleazy sex museum, but an educational multimedia attraction that will teach visitors to become better lovers and provide valuable information about disease and sexual problems.

Located within the Trocadero entertainment center - just around the corner from Soho, London's red-light district - the $8.3 million project will feature unspecified "high tech and interactive exhibits."

Alex Rayner, a spokesman for the project, said it was "committed to avoiding the sleazy image that the sex industry usually conjures."

"Titillation is not the goal," he said. "It's meant to be educational. It's meant to be informative."