FREDERICKSBURG, Va. (Wireless Flash) – The company that paid a man more than $37,000 to tattoo its logo on his head is hitting new heights.

This time, the company that makes SnoreStop is paying a man to live atop a billboard for one month, starting Monday (Nov. 14).

Jamie King, a 41-year-old tobacco store owner from Fredericksburg, Virginia, will have to eat, sleep and answer the call of nature in front of the town of Columbia, South Carolina, where the billboard will be positioned.

But King won’t have it that rough: Businesses have donated a portable toilet, exercise bike, and recliner, among other things, to help King pass the time.