A 19-year-old PETA staffer has legally changed his name to KentuckyFriedCruelty.com.

Chris Garnett, youth outreach coordinator for the People for the Ethical Treatment of Animals, said he changed his name in support of the group's anti-KFC campaign.

"People don't believe me at first when I tell them my name, but it never fails to spark a discussion," Garnett, er, KentuckyFriedCruelty.com, said in a statement. "Many vow to boycott KFC after I explain the company's indifference to cruelty to animals."