2007-05-10 16:59:30 -

[COLOR=#0000cc! important][COLOR=#0000cc! important]WASHINGTON[/color][/color], May 10 /PRNewswire-USNewswire/ -- The National Center for Missing & Exploited Children (NCMEC), the United States Postal Service (USPS) and ADVO today announced changes to the "Have You Seen Me?" mail program. Beginning May 14, photos of America's missing children will be larger, in full color and prominently featured on page four of ADVO's ShopWise mail circular. Previously, the photos were smaller and printed in black and white on a detached familiar to most Americans as the white Missing Child Card they receive in the mail.
has been a long time partner of the National Center for Missing & Exploited Children and we are grateful for their continued commitment to the Missing Children Program and our shared mission," said John Walsh, Co-Founder of NCMEC and host of "America's Most Wanted." "It's a program that truly makes a difference in reuniting missing children with their loved ones. We now ask every American to make a conscious effort to look for the photos of missing children in the new location. Taking just 10 seconds to look at the photo may be enough to recognize a missing child and help bring them home."
As a direct result of leads generated by the "Have You Seen Me?" program, 144 missing children to date have been safely recovered. According to NCMEC, photos are the number one tool parents and law enforcement officials have in their search for missing children. By featuring recent or age-progressed photos of missing children and their alleged abductors, the program empowers the American public to help safely recover missing children.

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