Marketing in a tough housing market

golfmom

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This made me laugh, what a creative idea to market your home in a tight housing market.

http://www.chicagotribune.com/news/nationworld/chi-040408-house-insurance-webapr05,1,2098576.story

MINNEAPOLIS - Whoever buys Bob Fanning's house will hope he dies. And Fanning is fine with that.

Trying to separate his 5,600 square-foot western Wisconsin home from others in the real estate glut, Fanning, 69, has come up with an odd incentive: The buyer will be named beneficiary to a 10-year, $500,000 term life insurance policy. If Fanning dies in that time, the purchase price of the Whitehall, Wis., home — listed at $498,900 — is covered.

"He's an outside-the-box thinker, no question about it," said his Realtor, Wayne Peters.
 
Pretty clever! If I were looking to buy, it would make me take a look or two at this property.
 
This made me laugh, what a creative idea to market your home in a tight housing market.

http://www.chicagotribune.com/news/nationworld/chi-040408-house-insurance-webapr05,1,2098576.story

MINNEAPOLIS - Whoever buys Bob Fanning's house will hope he dies. And Fanning is fine with that.

Trying to separate his 5,600 square-foot western Wisconsin home from others in the real estate glut, Fanning, 69, has come up with an odd incentive: The buyer will be named beneficiary to a 10-year, $500,000 term life insurance policy. If Fanning dies in that time, the purchase price of the Whitehall, Wis., home — listed at $498,900 — is covered.

"He's an outside-the-box thinker, no question about it," said his Realtor, Wayne Peters.
aww geez.
 
In 2 years we will be discussing on WS whether Bob's death really was a suicide or a murder made to look like a suicide. :doh:
 

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