It's a picture befitting a June wedding.

There's actress Demi Moore with her young beau, Ashton Kutcher. He's in a white suit. She's wearing a sexy fitted dress -- also white. They appear on the cover of this week's recently renovated Star magazine, which declares: "$1 Million Wedding of the Year!"

At first glance, it's just another day in celebrity journalism, an area that has heated up recently as more magazines go head to head with glossy photos, breathless captions and enticing covers about the stars.

But here's the shocking, scandalous truth: The dress Ms. Moore is wearing on Star's cover isn't really white. It's a deep chocolate brown. The photo was taken last month at a Rodeo Drive benefit to honor the dress's designer, Tom Ford, and it has appeared on the Internet and elsewhere. There's even a photo of Ms. Moore wearing her brown dress inside US Weekly this week as part of a spread on Mr. Ford's designs. Mr. Kutcher, by the way, wasn't wearing white that day, either. His suit was pink, thank you very much.

Star's competitors were quick to distance themselves from the color switch. "Fabricating images is one way to lose all readers' trust very quickly," said US Weekly Editor in Chief Janice Min. "I feel very strongly about it."

People magazine editor Martha Nelson agreed. "We would never do that," she said. "We come from a company that is based on the highest principles of journalism."

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