A US satellite radio company is to create a special channel that will broadcast Elvis Presley's music 24 hours a day, seven days a week.

The commercial-free Elvis Radio will debut on July 2 with a live broadcast from Memphis, Tennessee.

Thousands of Elvis fans are expected to gather in the city over the Fourth of July holiday weekend to celebrate the 50th anniversary of the king's first single, That's All Right.

Sirius Satellite Radio believes it can avoid overly repetitive content by tapping the extensive Presley catalogue, including hit singles, B-sides, rarities, movie soundtracks and live concert recordings.

"I know he'd be beaming with pride at having his very own station," Elvis's widow, Priscilla Presley, said.

The channel is being launched in partnership with Elvis Presley Enterprises (EPE), the company which handles the Presley estate.

"Elvis Presley was a true pioneer, a man of many firsts in our world," EPE president Jack Soden said.

"It seems natural for Elvis to be the first artist to have a satellite radio station exclusively devoted to his work."

http://www.abc.net.au/news/newsitems...6/s1143108.htm