McDonalds is going to pay artists to mention Big Macs in their rap lyrics - up to abut 5.00 each time the song plays on the radio.
Its president, Tony Rome, said: "The main thing is to allow the artists to do what they do best. We're letting them creatively bring to life the product in their song."
The burger chain would have final approval of the lyrics, he added.
A McDonald's spokesman said: "This partnership reflects our appreciation and respect for the most dominant youth culture in the world."