I have a feeling ICA and JB won't get big money out of this. They will do a few interviews that will pay well. But as for book and movie deals, they might not be seen as bankable commodities to publishers, producers, and studios.
Marcia Clark a few nights back on JVM stated that she believes there is too much disdain for Casey with the American public. She said that talks of boycotts could make some publishers not view Casey as a bankable commodity. Yesterday on HLN, JVM, Lisa Bloom and Mark Nejame made the similar statements. JVM said that Casey might not look like a trustworthy writer to publishers because she a long history of being lying.
Since the James Frey controversy that happened several years ago, publishers are careful when dealing with people that are publishing memoirs or types of non-ficition books. I know people who work in the publishing industry and they said publishers sometimes conduct background checks or they do crosschecking of the incidents written in the books. Some non-fiction authors take those very seriously. Cupcake Brown the author of Piece of Cake which is a memoir of how she was once gang member and drug addict and she eventually became a lawyer. Brown said in interviews that she feared problems happening with her book because of the Frey incident. She hired a PI the things she wrote about it and a few things couldn't be verified. Brown did say that her past drug use probably made her get dates wrong.
Recently, Laura Hillenbrand who wrote the bio of WWII POW Lou Zamperini, said that she spends good amounts of hours crosschecking and verifying facts. She even admitted that were a few things Zamperini told her that didn't sound too believable but later on she found proof of his claims.
Casey as mentioned before has a deep history of lying. Publishers could easily access the tons of documents that have been made public and they will see that there were people interviewed by LE that testify in court. Some of those people talked about incidents of Casey lying to them . The defense about the drowning has holes. Also the accusations against George and Lee can't be proven. I could see publishers not wanting to publish anything because they could fear George or Lee suing them.
Big name publishers might not to get themselves involved with Casey. Another reason for publishers rejecting Casey is the economy. Right now the publishing and entertainment industries are being more careful about what they invest in because they won't lose money or add to other ongoing financial problems.
Casey's "memoir" could get picked up by smaller publisher. But I can see that publisher only setting a small number for the initial printing. Another option for Casey or the DT is self publishing which could work if they were to release their books in the e-book format at a cheap price.
As for movie deals, I think there is a good chance that Casey might not get a movie deal. There were celebrities outraged about the verdict. Some of them were A-listers. Yesterday it was mentioned that Paradigm which signed and then dropped Baez, actually did it because one of their clients was upset that Baez didn't give he or she the first interview.
Celebrities and other public figures could aid in the boycotts against Casey and the DT.