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Old 10-13-2009, 04:39 PM
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Post Dannon settles false advertising lawsuit over Activia, DanActive yogurt

The company agrees to set up a $35-million fund to reimburse consumers who bought the products. It had been accused of trumpeting health benefits that didn't exist.


http://www.latimes.com/business/la-f...,3094231.story
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Old 10-13-2009, 05:05 PM
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Guess that will put Jaime Lee Curtis out of a job...
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Old 10-13-2009, 08:06 PM
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I can't even wrap my mind around the kind of money they're talking about if $35 million avoids a costly litigation!
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Old 10-13-2009, 08:25 PM
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I tried Activia last year but it didn't do anything that I could tell. My SIL swears by it...wait until she hears about this.
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Old 10-14-2009, 12:13 AM
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Well it sure moves me...LOL literally. I can tell the days I don't eat it. I can guaranteeeee that when I do eat it what moves is not my mind.
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Old 10-14-2009, 05:37 AM
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I've bought a LOT of the DanActive the last few winters mainly because it claimed it was clinically prove to boost the immune system (although I was never sure if it helped or not, lol.) Needless to say, I was not happy to hear about this and I will certainly try to get in on the class action to get some of money back!
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Deuteronomy 18:10-12 (KJV)

10 There shall not be found among you anyone who makes his son or his daughter pass through the fire, or one who practices witchcraft, or a soothsayer, or one who interprets omens, or a sorcerer, 11 or one who conjures spells, or a medium, or a spiritist, or one who calls up the dead. 12 For all who do these things are an abomination to the Lord. (KJV)

Follow me at my Biblical Blog: http://scripture-demystified.blogspot.com

Baruch ha Shem Adonai.
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Old 10-14-2009, 07:43 AM
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From the link above:

As part of the settlement, the company agreed to make changes to the labeling and advertising of Activia and DanActive by increasing the visibility of the scientific names of the "probiotic" cultures in the yogurts, court documents said. Dannon also agreed to remove the word "immunity" from its DanActive products.

DanActive labels that say the yogurt has "a positive effect on your digestive tract's immune system" will be reworded to say the yogurt will "interact with your digestive tract's immune system."


That just doesn't sound like such a huge big deal to me. $35M???

My gastrointerologist swears by it, and it has helped any time my DD or I have had to be on antibiotics. I've switched to natural Greek yogurt now to avoid the artificial sweeteners, but I think the cultures are really good for you.
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Old 10-14-2009, 09:55 AM
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I think the issue here is they were trying to tout the benefits of live and active cultures (which yogurt has always had) without calling it live and active cultures. Most, if not all, yogurts have these cultures, and have always been good for digestion. Each person will have different experiences though.

Yogurt cultures are a pro-biotic, however, their marketing was extremely deceptive when they attempted to claim their yogurt provided more pro-biotic benefit. Across the board, yogurt pretty much has the same stuff. Shame on them.
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Old 10-14-2009, 10:27 AM
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Wouldn't all yogurt have the same benefits?? I look for yogurt that has "acidopholus" on the label. That works.
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Old 10-14-2009, 11:05 AM
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I saw one of their ads on TV this morning and it still stated something like "proven to change your gastrointestinal system." Not a direct quote, but they used the word "proven" which I thought was the language they had to change?
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Old 10-14-2009, 01:48 PM
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I take kefir whenever I'm on antibiotics, to combat a potential yeast imbalance. My understanding (from decades ago) is that one needs the combination of acidopholus and lactobacillus both of which were supposedly in kefir v.s. plain yogurt.

DanActive seems like kefir, albeit not quite so thick. I used to consume it for its immune system boost but I must admit, I never truly believed those claims. I just figured it couldn't hurt me until I made a trip to Trader Joe's for kefir. ;-)

Ack, just looked-up a dictionary def: kefir contains lactobacillus and streptococcus. Hmmm.

Agree with others about $35M seeming excessive.
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Old 10-14-2009, 03:43 PM
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Kefir is a little strong for us in taste. We use yogurt and Culturelle probiotics when needed.
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Old 10-14-2009, 06:07 PM
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If only 1 million people (out of a country of 330 million) take part in the class action and receive the maximum $100 back, that's $100 million right there. Even with lesser amounts given, they will blow through $35 million easily, and likely sold far more than that over the past several years.
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Deuteronomy 18:10-12 (KJV)

10 There shall not be found among you anyone who makes his son or his daughter pass through the fire, or one who practices witchcraft, or a soothsayer, or one who interprets omens, or a sorcerer, 11 or one who conjures spells, or a medium, or a spiritist, or one who calls up the dead. 12 For all who do these things are an abomination to the Lord. (KJV)

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Old 10-14-2009, 07:51 PM
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Quote:
Originally Posted by Dark Knight View Post
If only 1 million people (out of a country of 330 million) take part in the class action and receive the maximum $100 back, that's $100 million right there. Even with lesser amounts given, they will blow through $35 million easily, and likely sold far more than that over the past several years.
Not to mention the 11 million + for lawyers' fees.
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http://www.wlbz2.com/news/article/25...ssing-in-Maine
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Old 10-14-2009, 08:11 PM
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How will they ever prove this sort of thing for people? I know my mother bought it, but she won't take all the time to try to get a refund. Maybe it's the people who bought in bulk for organizations that will take part.
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