Bruce Jenner's interview got 16 million viewers (and there was tons of promo for weeks about it). Can Casey beat Bruce? Maybe it is too apples to oranges comparison, but you could say that Bruce was revealing to the world a major secret about herself, whereas Casey will just be saying the same old lies and excuses. I bet NBC will try to edit the promos to make it look like Casey is going to confess or share some new information.
NBC achieved 22 million viewers for the Sound of Music LIVE, the most since '09 in the ER finale. Sound of Music LIVE was similar to Bruce Jenner interview, in that you hear about it a lot before it happened. If the media is paying Casey $$$, they are going to promote it everywhere. That is what I'm dreading.
I feel like anything less than (around) 13-15 million for Casey is a flop. Their shows like The Blacklist and The Voice are getting 10 million + so an exclusive interview where they paying $$ should bring in more. 20 million + would be extraordinary because as you can see from my first paragraph, they rarely get ratings that high. 10-13 million is not awful, but I think it would be a slight disappointment.
ETA: I don't think it's a coincidence that the major network with the lowest ratings is the one that got the interview.
Lastly, if anyone is thinking of boycotting NBC, they are a subsidiary of Comcast. Universal Pictures, USA Network, Syfy, Chiller, Bravo, Esquire, Oxygen, Fandango, The Weather Channel, Hulu are all owned by NBC Universal.
