?mysterian?
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I think like a lot of self-employment type of professions - it REALLY depends on the person.
A lot of farriers will travel to certain areas on certain days - for example - most of the week stay in 30 mile range of their home base, but then pick specific days where they will drive an hour or more out to see regular clients that all live in another area. If a large group at a barn or neighborhood uses one farrier (not uncommon), that could be 10+ horses all in close proximity, which would be worth a longer drive. My farrier does overnights to a few areas a few times month, but that’s definitely not something all will do.
I think a lot of their business is word of mouth, but a lot promote themselves on local FB pages (or current clients will tag/ promote them when someone asks for a referral).
MOO / based on personal experience... I’m sure there is a LOT of variation (just as there are a lot of people that are “farriers/ trainers/ ranchers” but don’t really make a lot of income via these routes)
Thanks for your reply and sharing your perspective on this.