I agree.
They are getting raked over the coals in the comments across the board, and on their Instagram, especially for the British Vogue vid.
There is a saying — Your behavior is your PR. They went through a lot of staff, changed households, and at some point knowing they would be leaving. It’s a little harsh to hire these kind of professionals knowing they would be temporary without telling them. And then upon the announcement the staff is let go, to post a celebratory video that kind of looks like a NYE leftovers party. I have to ask what are they thinking? It’s amateur and very immature. The business optics are terrible.
What they also may want to think about is there are many who totally revere and feel loyal to Her Majesty QE2 here in the US. We grew up with her, too.
So, outside a small celebrity bubble, they may find there’s not much interest in what they are selling. And could just about guarantee every investor is looking at their PR. And the commentary, too.
Fergie didn’t fare too well, for too long. As a Weight Watchers spokesperson she was pretty successful. And looking back she had a bubbly personality. She came across as genuine and fun which is an asset.
That’s what you need when you are a spokesperson, the face of something. And, H&M are missing the mark.
I hope they find their way.
Jmo