Ha! Yes you're off base.
Understandably, because it's so confusing. Here's how it worked...(with a little editorializing)...
Gravink and Hewitt did not have a system to sell. They owned the two umbrella companies that marketed the separate Beck, Alexander and Paul scams/systems. All the money raised from the infomercials of these three men came to the Gravink/Hewitt companies: Family Products and Mentoring of America. People called the Family Products 1-800 number and bought the system they wanted with their credit card for $39.95 (and were unknowingly going to be charged that amount every month unless they opted out). Then Mentoring of America called these customers repeatedly to sell extra very expensive training by the system "guru." Gravink and Hewitt kept a percentage and paid the three men a percentage.
I expect that Gravink and Hewitt made the most money and that their share of the FTC judgement was the largest. But Beck's $113 million got the most publicity. Beck claimed that it was 90 times what he actually took home and that could be accurate. But he, along with Gravink and Hewitt did $113 million in sales/damage to consumers who bought his product. Even if he had made nothing, legally he was responsible for the damage his scam caused people.
Without the help of Gravink and Hewitt, none of these three men could have made much money actually selling their systems. I imagine that G and H looked around, saw these three guru guys giving advice online and approached them with this "opportunity." Predator meets prey. Unfortunately, the prey became the predator too by preying on gullible people with their dishonest informercials. The false statements came right out of Beck's (Alexander's and Paul's) mouth. They were not done with clever editing. And none of these men was naive, even though Beck's family portrayed him as a befuddled victim. Reading those court documents really made me mad!
I hope that makes more sense.