**Payoff Matrix --- Quick Wins, Tried and True, or Hail Mary**
https://mgrush.com/blog/payoff-matrix/

Mar 26, 2015 · Payoff Matrix — Quick Wins, Tried and True, or Hail Mary Passes. Quick Wins are found in the Payoff Matrix shown in the “two by two” below provides the classic means of prioritizing your options. Using return (ie, Impact of the Solution) and investment (ie, Cost of Implementation, typically time or money) as the criteria dimensions, it sorts your options into one of four categories:

**DA:** 27 **PA:** 62 **MOZ Rank:** 22