I finally put this together when I read your post a couple times and it scared me. Allegedly these "cult" or "fringe" people, they are saying if you do not believe what they are saying it might be because you "aren't ready." Apologies that I don't have the source but I know I have read this exact quote with regard to CD and/or AVOW which is why it bothers me.
The insinuation is you, the nonbeliever, are the person that is lacking, not smart enough, not evolved enough, not good enough.
Flashback to the 1980s when I was early teens, my parents were so heavily into what might have been the only MLM scheme at the time (rhymes with "am weigh"), that they would practice sales pitches on me and my brother and ask us for our thoughts. In my house in the 1980s we discussed the phrase "you aren't ready" for months.
The phrase "you aren't ready" is pure pyramid...sorry, I mean MLM, marketing for decades.