Lola
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Newspaper Chains New Business Plan: Copyright Suits
Steve Gibson has a plan to save the media worlds financial crisis and its not the iPad.
Borrowing a page from patent trolls, the CEO of fledgling Las Vegas-based Righthaven has begun buying out the copyrights to newspaper content for the sole purpose of suing blogs and websites that re-post those articles without permission. And he says hes making money.
We believe its the best solution out there, Gibson says. Media companies assets are very much their copyrights. These companies need to understand and appreciate that those assets have value more than merely the present advertising revenues.
Steve Gibson has a plan to save the media worlds financial crisis and its not the iPad.
Borrowing a page from patent trolls, the CEO of fledgling Las Vegas-based Righthaven has begun buying out the copyrights to newspaper content for the sole purpose of suing blogs and websites that re-post those articles without permission. And he says hes making money.
We believe its the best solution out there, Gibson says. Media companies assets are very much their copyrights. These companies need to understand and appreciate that those assets have value more than merely the present advertising revenues.