Steely Dan
Former Member
- Joined
- Dec 22, 2008
- Messages
- 30,558
- Reaction score
- 105
http://www.cnn.com/2011/WORLD/asiapcf/08/15/cathay.scandal/index.html?hpt=hp_t2
Cathay Pacific sex scandal leaves ad campaign in its turbulent wake
By David Challenger, CNN
August 15, 2011 10:25 p.m. EDT
Hong Kong (CNN) -- A sex scandal that recently put Cathay Pacific into a tailspin is now causing more turmoil for the Hong Kong-based airline.
The carrier launched an investigation last week after explicit photos, purportedly showing a sex act involving a male and female employee in a plane's cockpit, were published in newspapers and online.
The embarrassing episode has now affected Cathay's newest phase of its "People and Service" marketing campaign, which uses the catchphrase "the team who go the extra mile to make you feel special."...
JMO, but I couldn't think of a better time to launch that campaign. :innocent:
Cathay Pacific sex scandal leaves ad campaign in its turbulent wake
By David Challenger, CNN
August 15, 2011 10:25 p.m. EDT
Hong Kong (CNN) -- A sex scandal that recently put Cathay Pacific into a tailspin is now causing more turmoil for the Hong Kong-based airline.
The carrier launched an investigation last week after explicit photos, purportedly showing a sex act involving a male and female employee in a plane's cockpit, were published in newspapers and online.
The embarrassing episode has now affected Cathay's newest phase of its "People and Service" marketing campaign, which uses the catchphrase "the team who go the extra mile to make you feel special."...
JMO, but I couldn't think of a better time to launch that campaign. :innocent: