DEERBROOK, Wis. (AP) - A deer hunter in Wisconsin is marketing a new type of chewing gum he claims can mask human-smelling breath and help hunters move closer to their prey.

Neil Bretl says his Gum-o-Flage helps fool the animals' hypersensitive noses to human scent. Hunters already can use special soap, shampoo and clothing detergent to eliminate human smell. Some even pay $300 US for scent-control coveralls or rub themselves with horse manure.

Now, for $4.99, hunters can get 12 olive green, Chiclet-style tablets in a blister pack. "Its sugar-free, by the way," said Bretl, 35, whose licence plate reads GUM GUY.