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http://www.centurylink.net/news/read.php?rip_id=<D9RQ71980@news.ap.org>&ps=1011&page=1
HANOVER, N.H. (AP) You know Dasher and Dancer and the rest of the gang. But do you recall, the most "Perfect Christmas Crowd-Bringer" of all?
That's how executives at Montgomery Ward originally described Rudolph the Red-Nosed Reindeer, who first appeared in a 1939 book written by one of the company's advertising copywriters and given free to children as a way to drive traffic to the stores.
Curious to know more about how Rudolph really went down in history? It's all in the pages of a long-overlooked scrapbook compiled by the story's author, Robert L. May, and housed at his alma mater, Dartmouth College.
Story at link....
HANOVER, N.H. (AP) You know Dasher and Dancer and the rest of the gang. But do you recall, the most "Perfect Christmas Crowd-Bringer" of all?
That's how executives at Montgomery Ward originally described Rudolph the Red-Nosed Reindeer, who first appeared in a 1939 book written by one of the company's advertising copywriters and given free to children as a way to drive traffic to the stores.
Curious to know more about how Rudolph really went down in history? It's all in the pages of a long-overlooked scrapbook compiled by the story's author, Robert L. May, and housed at his alma mater, Dartmouth College.
Story at link....
