Cost, comfort drive ghost brands' reappearance

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wfgodot

wfgodot

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Hey, Brothers, Can You Spare a Cough Drop? (NYT)

What is it with fraternal ties and ticklish throats? [....] Now, the vintage Smith Brothers brand of cough drops is poised to try a comeback, keeping its familiar brand symbol of a pair of bearded brothers and expanding into a line of health and wellness products.
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The campaign is an example of an effort to breath new life into what is known as a ghost brand: a once-popular mainstay among packaged goods that fell dormant or out of favor because of a loss of consumer interest and advertising spending. Some ghost brands disappear from stores altogether, while many others remain but are banished to bottom shelves in supermarkets or drugstores and get little or no marketing support.

Other examples of ghost brands include Aim, Ammens, Aqua Velva, Armour, Breck, Brylcreem, Bromo-Seltzer, Brut, Camay, Close-Up, Comet, Duncan Hines, Fab, Hydrox, Kretschmer, Lava, Log Cabin, My-T-Fine, Noxzema shave cream, Oxydol, Parkay, Pepsodent, Pert Plus, Prell, Schlitz, Spic and Span, Sure, Vitalis and White Rain.
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Click to expand...
much more at links

Any "ghost brands" you'd like to see make a comeback?
 
wfgodot said:
Hey, Brothers, Can You Spare a Cough Drop? (NYT)


much more at links

Any "ghost brands" you'd like to see make a comeback?
Click to expand...

Prell! About a year ago, my husband noticed that Prell was disappearing from the stores. So he ordered 3 cases of it. He's convinced it's the only shampoo that makes his hair look just right ; ). I, personally, would kill for a few bottles of Lanvin's Spanish Geranium.

BTW, vermontcountrystore.com occasionally orders special runs of ghost brands.
 
Morag said:
Prell! About a year ago, my husband noticed that Prell was disappearing from the stores. So he ordered 3 cases of it. He's convinced it's the only shampoo that makes his hair look just right ; ). I, personally, would kill for a few bottles of Lanvin's Spanish Geranium.

BTW, vermontcountrystore.com occasionally orders special runs of ghost brands.
Click to expand...

I receive Vermont Country Store catalogs in the mail...

Fun to look through!

:D
 
Parkay's no longer a thing, btw? I could swear I just bought a tub of that last Tuesday.
 
Gee Your Hair Smells Terrific, the original scent Clairol Herbal Essence shampoo and conditioner.
 
Pert Plus -- green, smelled alright, + cheap = good enuf for my head.
 
Hold cough drops. You can find them on the internet, but no stores carry them. :( And I loved Pert Plus!
 
Blackjack, Beeman's and Clove gum.
Dryad Deodorant
Protein 21 Shampoo
 
All the books I've ever read that are now out-of-print and I no longer have them.

And Tom Thumb drops.
 
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