A bakery in Russia has improved sales after persuading its female staff to strip off for an ad campaign using the slogan "Our buns are best". Women at the bakery in Chelyabinsk stripped off to pose for the photographs after bosses decided it was time for a new promotional campaign.

Sales at the bakery rocketed after mainly male customers started visiting to be served by the girls who appeared on the posters, local media reported.

The company said it is planning a follow-up ad campaign where male employees will appear naked in a bid to attract female customers.