AMSTERDAM (Reuters) - Thousands of Dutch residents were rummaging through their rubbish in a diamond rush after a jeweler's anniversary dispatch was largely ignored as junk mail, a newspaper reported Monday.

Johan de Boer of the eastern Dutch town of Apeldoorn sent 4,000 clients a mailing to mark the 10th anniversary of his store.

Two hundred of the envelopes contained a small diamond, while the others held zirconia stones -- a cheap diamond-lookalike used in costume jewelry. "Are you the lucky one?" the letters asked.

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