The University of Iowa is taking a hard-line stance against a problem epidemic among Americans today:

Eating corn.

A corn-on-the-cob eating contest was to be part of UI’s annual “Beat State Week,” leading up to the Iowa-Iowa State football game.

UI canceled the contest (the corn-eating one, not the football one) because it would “encourage gluttony.”

“With the initiatives we have in terms of promoting health living, at least symbolically, we should not promote activities that would seem to encourage gluttony, particularly with the widespread problem of obesity today,” said Phillip Jones, the vice president for student services.

Jones requested the event, which along with all student events are run through his office, be dropped from the festivities leading up to Saturday’s game.