Jewellery that puts a twinkle in your eye

The latest fashion trend to hit the Netherlands is eyeball jewellery.

Dutch eye surgeons have implanted tiny pieces of jewellery in the mucous membranes of the eyes of six women and one man.

Called Jewel Eye, the cosmetic surgery procedure has been pioneered by an ophthalmic surgery research and development institute in Rotterdam.

The procedure involves inserting a 3.5 mm wide piece of specially developed jewellery into the eye's mucous membrane.

The technique is performed under local anaesthetic at a cost of about $800 to $1,600.

Gerrit Melles, director of the Netherlands Institute for Innovative Ocular Surgery (IIOS), said: "In my view it is a little more subtle than piercing.

"It is a bit of a fun thing and a very personal thing for people."