An online buyer has paid $US1.1 million for a cell phone number on a Chinese auction site, according to state press.

A deal for the number 135 8585 8585, which has a similar pronunciation in Chinese to 'let me be rich, be rich, be rich, be rich,' was completed this week after an exchange of some 70 bids, the Shanghai Daily reported.

"We have checked our records and confirmed the deal," the newspaper quoted Tang Lei, a public relations manager at, as saying.

Mr Tang added that he believed it was the highest price ever paid for a phone number online.