http://www.msnbc.msn.com/id/9374821/site/newsweek/ While New Orleans has grabbed much of the post-Hurricane Katrina spotlight, many rural and poor Gulf Coast communities are still waiting for help. The Red Crosss extraordinary response to Katrina has reached hundreds of thousands of people, including providing financial assistance to 236,000 victims and serving 9.2 million hot meals, as of Friday. But aid to some of the less obvious areas of need has been so lacking that Boston-based Oxfam America, citing massive institutional failure, has gone into Mississippi and Louisiana to administer aid directly inside the United States for the first time in its history. In some of the more rural areas, our presence is not as strong as we would like it, says Armond T. Mascelli, vice president of response operations for the Red Cross in Washington. Were trying [to branch out into other areas]. Its an issue of knowing where they are, and being able to get the resources there.