I have seen it too. I also have seen it on other men. I asked them about it. Some of them I would say late 40's to early 50's. I was told to them it had a reference to MMA/UFC. Along with similar shirts that say Elite. My husband wears shirts with skulls, reapers etc. He in no way is evil. It just goes with the time line of when he grew up and a masculine thing. Also it depends on what you can afford. Not everyone can shop at the mall.