JMO - For those who have been prompted to visit the Where's William website, they might interpret that donations are still needed to maintain it....if money is needed for that purpose.It could be that the M's are quite aware that their brand may be compromised and believe this is the best way to distance themselves and have their logo et. removed from WT's site. Their intellectual property may well be compromised. Why would anyone want to discredit a missing persons website? What possible issues could be at play to do so. I imagine that everyone who knows that WT is missing, wants a website dedicated to that cause, but not one run by a PR company that was taken on by the former carers, one of which is a POI. It's always been inappropriate. It's a living insult to is bio family. It's baffling to me as well that others cannot see when the line has been crossed.
moo
Pro bono does not necessarily mean 'free'; but can also mean that services are provided at a reduced fee.
Quoted from the website: BBM
Donations
"Your donations have contributed toward the production and management of variety of communication resources including graphic design, website hosting, posters and so on."