Mods please remove if this has been discussed already: http://www.trialconsultants.com/ "The consultants' job was hardly over once the jury was picked. In fact, that's when it became a full-time gig for Singer. The consultants were tasked with monitoring voluminous social media sites to keep their finger on the public's pulse. To keep up with the blog traffic, Singer asked for volunteers on the website of the American Society of Trial Consultants and was overwhelmed with responses. When Singer first told Baez about the social media plan of attack, he wasn't convinced. "He said, 'Do we really need to do that?'??" recalls Singer, who believes the prosecution also did not realize the need to monitor social media. snip Once Singer assured Baez of the necessity of social media, she and her team combed through blogs to isolate the "important negative comments" they felt needed to be addressed. snip For instance, when the blogs started attacking George Anthony, Singer and her team took notice and encouraged the defense to beef up their attacks on the defendant's father. "We had to know how much to blame George," she said. Similarly, bloggers "loved" Cindy Anthony until she took credit for the chloroform searches and then began to turn on the defendant's mother. At that point, Singer's team "distanced ourselves" from her and encouraged Baez to take a watered-down position in closing arguments that "at least she had some sort of maternal instinct." snip Lawyers USA: You said blogs were a "life saver" in the case. How so? Singer: They were a life saver because they told us what the prosecution was thinking. Then the defense lawyers were able to answer those questions [in front of the real jury]. It was like having a free shadow jury. You would not believe the kinds of things people were saying, and a lot of it was counterintuitive. I needed to hear from pro-prosecution people. I don't preach to the choir. I go to extreme measures to find people who are against my client. I'm not interested in persuading people on my side. I'm interested in persuading people on the fence. happened after [her daughter Caylee] died, [such as Casey partying and getting a tattoo in the month after], nothing before, so it doesn't go to premeditation. snip Lawyers USA: How did the lawyers use the information you mined from these blogs? Singer: We sent comments constantly to [defense attorneys] Jose [Baez] and Dorothy [Clay Sims]. They had to integrate the comments into the trial and think fast, and they geared their case toward that. For example, when Cindy (Casey's mother) testified [that] she did a [Internet] search for chloroform, everybody hated her. But others said this was a mother protecting her child. So we knew how to play that. That's exactly what Jose said in his closing: 'She's protecting her child.' Much more on this site.