I'm sorry but yes we would of heard the name Lisa Stebic. Lisa went missing and her friend called and made a police report and the local media was following the reports and then national T.V started reporting about a loving,caring mother of two precious children went missing.
I think you misunderstood what I was saying, "Windchime"....
You have only heard about Lisa Stebic (through the media)...because it was I who constructed the full media plan & helped create her website to get her name out INTO the Chicagoland market, to begin with (within 48 hours of her disappearance), the national TV viewing audience, subsequently...and marketing, ever since.
She would have been another nameless "missing person" if the family had not immediately gotten in touch with me to start up the "Media Machine"..and she would not have gotten her name listed on "Websleuths", along with all these other fairly high-profile cases without that critical Media attention.
You have only to read the Chicago Tribune article Lisa's family put up on Lisa's website (Recent News/Press page) to see what I am indicating.
There is a lesson to be learned from this if any of YOU have a family member "go missing"..and suspect foul play.
1) WITHOUT DELAY - create a website with a picture and all the pertinent information..make it COLORFUL (using only Primary, complementary colors)...give it a "memorable" name...so people remember it easily.
2) Put out a Press Release immediately FAX'd and e-mailed to the Assignment Desks of your local TV/Radio and Print newsrooms...
3) Hold a "Family Press Conference" complete with pictures of the missing loved one (hold them while you are talking/giving interviews)...and make copies of as many of your home movies as possible, onto DVD or CD formats to hand out to the press.
4) Then gather as many of your most talented friends (artists, computer whiz's, idea people, hard-workers)..and start to delegate.
5) Look to upcoming events, holidays, local traditions to "tie-in" the story of your missing loved one.
6) Come up with a new idea every other day...and let the Press know about it.
7) Keep it fresh....keep it touching...and, above all, be ACCESSIBLE !
Being a both good friend of the family, a seasoned TV News professional..and having once been apart of the Martha Moxley/Michael Skakel case - Lisa's relatives knew that I would be able to make quick inroads into a very complex industry.
Everything must be "packaged" in a certain way, loaded with visuals and laced with written, informative "hooks".
I have been exceedingly fortunate and impressed with the overwhelming support (in terms of Community volunteerism and coordination) which has come to our campaign to Find Lisa Stebic.
All of my marketing ideas and coordination would not have been possible without alot of legwork and sheer effort on the part of the residents of Plainfield, Il and the whole Chicagoland area.
Their love and concern way overshadows my far-reaching campaign designs, search coordination and media-facilitation.
But, again...without the help of an Affilliate & Network News specialist (like myself, unpaid btw) - the national or even city/state population would never have heard the name of a missing adult, like Lisa.
An unfortunate reality of how many adults go "missing" every year..without much notice or concern by the general public.
Now, if we could just get that one person to tell us where Lisa is...it would be worth the tremendous sacrifice on the part of thousands of giving & concerned people.
Again, the Reward Fund is up to $64,000+....the Special Tip Hotline is: 815-267-7217, the website is www.FindLisaStebic.com