I wasn't around 40 years ago, so I'm not sure, but from the company info pages is looks like it has always been delivery without a physical location. I think you can order from a catalog, and they have options like frozen chicken nuggets, frozen marinated beef, frozen pasta dishes, frozen desserts, etc...Digging into the company, it looks like it started in the 50's in Minnesota. I don't know when they expanded to New England. Wait, how do you order only half of the cow??!!