This made me laugh, what a creative idea to market your home in a tight housing market. http://www.chicagotribune.com/news/nationworld/chi-040408-house-insurance-webapr05,1,2098576.story MINNEAPOLIS - Whoever buys Bob Fanning's house will hope he dies. And Fanning is fine with that. Trying to separate his 5,600 square-foot western Wisconsin home from others in the real estate glut, Fanning, 69, has come up with an odd incentive: The buyer will be named beneficiary to a 10-year, $500,000 term life insurance policy. If Fanning dies in that time, the purchase price of the Whitehall, Wis., home listed at $498,900 is covered. "He's an outside-the-box thinker, no question about it," said his Realtor, Wayne Peters.