Marketing Pink for Breast Cancer

Discussion in 'Up to the Minute' started by Trino, Oct 7, 2009.

  1. Trino

    Trino Active Member

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    http://www.cpsc.gov/cpscpub/prerel/prhtml10/10007.html

    Some companies may be using pink and breast cancer awareness simply as a marketing tool. While some products clearly stated how much money was going toward research, other companies simply put pink on their products to raise awareness without donating any proceeds toward research.
     
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