www.whokilledmattnovak.com $40,000+ reward for information. Matt Novak Jr. and two friends were returning home to NJ from the Puerto Rican Day Parade in Philadelphia on September 28, 2008. The car they were riding in broke down and a blue Chevy Impala stopped to offer assistance. Matt told his friends the occupants were taking him to get jumper cables and he would be right back. Instead, Matt was pushed out of the car and shot about 10 blocks away. He later died in the hospital. Surveillance video has been released, but unfortunately the front license plate that was captured is unreadable.