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Scrapbook tells how Rudolph went down in history

Discussion in 'Up to the Minute' started by Reader, Dec 23, 2011.

  1. Reader

    Reader New Member

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    http://www.centurylink.net/news/read.php?rip_id=<D9RQ71980@news.ap.org>&ps=1011&page=1

    HANOVER, N.H. (AP) — You know Dasher and Dancer and the rest of the gang. But do you recall, the most "Perfect Christmas Crowd-Bringer" of all?

    That's how executives at Montgomery Ward originally described Rudolph the Red-Nosed Reindeer, who first appeared in a 1939 book written by one of the company's advertising copywriters and given free to children as a way to drive traffic to the stores.

    Curious to know more about how Rudolph really went down in history? It's all in the pages of a long-overlooked scrapbook compiled by the story's author, Robert L. May, and housed at his alma mater, Dartmouth College.


    Story at link....
     
  2. mysteriew

    mysteriew A diamond in process

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    Somebody ought to republish the original story just for nostalgia/historical reasons. I didn't know that Rudolph began his life as part of an advertising campaign. I thought it was from a movie.
     
  3. Reader

    Reader New Member

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    Agree, it's a shame it can only be seen in a museum now. I wonder how many of those 1939 books are still floating around?
     
  4. mysteriew

    mysteriew A diamond in process

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    I don't know but I wish I could get my hands on one. Those things must be worth a fortune!
     
  5. Reader

    Reader New Member

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    You got that right!
     

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