That's more or less why I asked if all the ads said "new in town". My understanding is that girls change their names either because they have gotten a number of bad reviews under the old name, or they are working for a new pimp or agency. According to her family, MW had started prostituting at the urging of AC, so we can assume there was no change in their business relationship since MW began working as a prostitute. That makes me wonder if the reason she changed names and booked herself as "new in town" was because she had gotten a number of bad reviews. Now, ordinarily, I wouldn't find this relevant, but if we're looking at our SK being someone who "courted" his victims, then he would have had to have booked these girls a few times in order to do that. I doubt he would have booked MW more than once if she hadn't lived up to her ad hype...especially since, during this "courting period", he would have had to have paid for the services. All this makes me wonder if our SK had, in fact, been a regular client of MW's. Of course, this is all just speculation. And I'm not convinced that he was or wasn't a regular. I just find it interesting to ponder. ETA: Wait, let me correct myself. From May until the time of her disappearance, MW booked herself as Lexi, and stated that she was "back in town". So it would seem to me that, after a rocky start to her career, she had begun to develop better reviews and repeat clients. So it IS possible our SK spent the time and money to "court" Megan.