I don't like how social media is being used to tease and incite in this case. I realize Zellner is doing what many do and sure, it works, because people will buy it hook, line and sinker. But the public is not who she'll need to appeal to -- it's specifically the judges at the highest levels in WI who will make any decisions affecting Avery's case. Twitter and other SM tools are just the latest ways to posture to a mass audience. Posturing in criminal cases has been going on far longer than my existence. We saw it really explode in 1994 with the OJ case and it's grown from there.
My motto in criminal cases: Put Up or Shut Up. If you have the evidence then show it. If you don't, even if you think you might at some point later, then you don't. It's binary. And that goes for both sides, btw. Teasing is a ploy for an audience and it's manipulative. I'm not a fan of it in serious matters like this.
Zellner is better than this and she doesn't need to stoop to low levels. She's able to get enough publicity for her work--it comes down to making it happen where it counts--in the courtroom. I'm disappointed to see her pull a "Kardashian."