I genuinely think this case, and BK in particular (for reasons that elude me) have pulled the attention of people who have never followed a high profile murder case before, and who just don’t have a grip on the fundamentals.
I can only speak for myself as thought/opinion. I think one thing it certainly did was grab the attention of every parent who has (or who has ever had) a child away at school. This case from the perspective of a mom or dad who sends their child away to school not only expecting them to be safe and gain a wonderful education, but to also make some of the most wonderful memories of their life, is utterly gut wrenching. As one of those parents, I know this case has personally hit me in a very profound way. It's tragic.