I'm not a fan of trying one's case in the media, which was a violation of professional standards a generation ago. Defense attorneys lobbied for a change, claiming that the realities of news coverage left the prosecution's case as the only reportable information. The one-sided coverage demonstrably tainted the jury pool in high profile cases, so the lid came off, and high profile defendants can now give as good as they get, if the prosecutor makes obvious mistakes.
The public show isn't just about IE and her reputation, although that's a part of it. BM wants to be seen by the public (and his daughters) not as the guy who got off, but as an innocent man. That campaign began with SM's disappearance, long before BM hired defense counsel - and it comes from him, not just IE.
Part of his publicity campaign involved hiring serious civil trial attorneys to file an extensive Notice of Claim, which received extensive press coverage. I don't think the case has merit, but now that a judge has sanctioned LS with extensive findings about 20 cases, and with ongoing news coverage of prosecutor incompetence, the lawyers may believe that they can leverage a settlement from an embarrassed county motivated to stop the bleeding.
IE has made it a personal career goal to change a very real problem of discovery abuse by prosecutors. She didn't make that up. She's doing it her way, which is not yours or mine. But as I said, I don't see her as evil for any of that.
I think it's a shame that BM is not in prison, but I blame LS's incompetence for that, not IE's public posturing.
