Harry And Meghan Are Reportedly Moving To LA, But Will That Solve Their Privacy Problem? | HuffPost
How can the Sussexes best control their narrative?
Bullen thinks the Sussexes and Cambridges are already controlling their narratives well by using social media. But Harry and Meghan are going to have to find “the right PR team ― and the right publicists are not inexpensive,” he said.
The Sussexes might also just have to let go of certain issues.
“When you get to a certain point of fame, controlling your narrative becomes much more difficult,” Lui said. “There’s only so much that you can control, but people are going to say about you, and write about you, and talk about you anyway.”
“Beyoncé has been able to [contain her narrative] in a sense because she’s ceased giving all interviews. She doesn’t speak directly to anybody. She just speaks through her art, really,” Lui continued, adding that very few people are able to do that.
“They’re going to need a new team outside of the royal family. Those people have to be pro. And they have to be modern pro, as in understanding the power of social media, understanding how social media works,” she said. “You can’t bring on an old-school Hollywood publicist who isn’t with the times.”
They also have to have a targeted brand strategy, Lui added.
“I know that people like the royals don’t want to talk about themselves in using words like branding ... but the reality is, we all have a brand,” she said. “Now that they’re on their own, they’re no longer working members of the Royal Family ― they are their own family. They need to figure out and streamline what that brand is.”
Ultimately, Dominic argued, Meghan already has experience as a celebrity and will be able to figure it out. “At the end of the day, Meghan has been in Hollywood before, obviously not with this much star power, but she knows the ways of LA,” he said. “If she really wants privacy for her and her family, she knows what to do.”
Online sport for some is devastating for others
