missgulfsouth
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There are usually three reasons for kidnappings in South/Central America: ransom, political leverage and prisoner exchange
As for whether or not August's family has money, keep in mind that if this is some cartel or paramilitary organization, chances are, the people who did the actual kidnapping (if that is what happened) are not very well educated. Americans and people of European descent are often assumed to be rich when traveling in South/Central American. Even middle class tourists are wealthier than most of the people in the countries they are visiting.
What political leverage could they possibly want to gain over the US at this time?
Who are we holding prisoner that they want to exchange for?
Is Equador a US enemy?
How many Americans have been kidnapped there in recent years, that weren't for money?